How Trada Works – Niel Robertson’s Knitting Video

[Updated with the new video link/embed]

You may not have realized this, but Niel Robertson is not only building a unique SEM marketplace, but he’s also a passionate knitter. The video below shows off both of these passions and is well worth watching.

On a more serious note, I’m a big fan of companies producing these sorts of fun but informative videos. People respond so much better to highly visual, straightforward media such as this.