Your reality filter

One of the great joys of working with entrepreneurs is the energy, enthusiasm and aspiration they bring to their businesses.

But don’t forget to consider your business for what it is, not what you hope it will be.

Which is to say that there’s a balance between planning for the future and recognizing where you are today. And striking this balance is part of what makes a great entrepreneur – the ability to consider in all aspects of your business (sales, product development, engineering, etc.) the right mix of practical current reality and future aspiration.

  • It seems like there is an imperative for the company to have a realistic plan to achieve positive cash flow, whereas some of the more visionary ideas would typically be long tail type opportunities. And in steps risk vs. reward …

    Any advice on how that balance of today’s tactics and execution vs. tomorrow’s grand strategy plays into what you as an investor look for in a pitch?

  • rali

    I have to completely agree with you Seth. Many people hope for things, but don't think about what it will take to get there. For example, If someone wants to be thin, they think they can take some magic pill to make it happen, but don't want to go for a walk every day, or do some crunches a few times a week. There's no connection between today & the end result, and therefore, nothing changes. People don't realize that the only person that can change your life is yourself… Nobody else is going to do it for you!

    I must say also, that your take on the tax debate, completely makes sense. There should be more encouragement to better our country and create new jobs, rather than try to penalize those that help make it happen. I personally believe that we should all pay the same tax %. I don't think in any way that you're being greedy… this is reality… and like you said, it will change things… maybe not now or tomorrow, but in the long run… definitely.

    • sethlevine

      thanks for the comment. the weight analogy is a good one. losing weight couldn’t be simpler. or harder (i.e., we all know how to do it, it’s just difficult to actually execute on the simple plan that we know will help us lose weight).

    • thanks for the comment. the weight analogy is a good one. losing weight couldn’t be simpler. or harder (i.e., we all know how to do it, it’s just difficult to actually execute on the simple plan that we know will help us lose weight).