Tag

Product

Shifting from a product company to a sales/marketing company

At the risk of overgeneralizing (although to be fair as a VC that’s pretty much my job description) and understanding that there’s plenty of grey area here, I’ve really been noticing recently just how challenging it can be for organizations to move from being product focused to sales and marketing focused. It seems worthy of…

How long should your “trial” period run?

I’ve had this running debate with a handful of friends – I’d love to throw it out there for comment. The questions at hand are 1) whether companies should offer a “free trial” period for their software/web service; 2) if they do, how long should it last; and 3) what information should you ask for…