I’ve written a couple of
posts in the past 2 months on the power of location (read them here and here). Quova – the leading player in the
geo-location space - has had a couple of articles published about them in the
past week that I wanted to pass along. I
particularly like the article about how MLB is using the technology (not
because it describes the origin of the Quova name – which I’m embarrassed to
say that I never knew – but because it speaks to ways that companies are using
geo-location information to create new and significant sources of revenue).
Baseline - Major League
Baseball Struggles to Reach Fans Online
The company has also
announced a bunch of partnerships this year – including four in the past three weeks
(you can find links to them in the Quova press room here). The partnerships range from Corillian (to
prevent banking fraud) to 41st Parameter (for more general internet
fraud) to NextLinx (for global trading compliance/patriot act compliance,
etc.). They highlight the point I was
making in my prior posts on geo-location about why companies should care about
where their web-site visitors are coming from. I think it’s clear that we’re going to see more and more companies and
industries adopting the technology.