You’re on the right track when
your company becomes a verb. Just add a “d”
to your name and you’ve got an idea what I’m talking about. Google is the best example of this – as in “Have
you Googled that?”
A couple of the companies I
work with are on their way (at least in the markets they play in). I take it as a good sign that they are
becoming important enough with their customers as to actually enter their
lexicon (as in “Have you Quova’d this IP address?”).
COMMENTS (2)
quova'd ? not quite *that* catchy, lol.
You also run the risk of turning into Xerox... not to mention TiVo. Great for viral marketing, but turns into a legal headache later on to protect the trademark.
That is, unless the verb applies to the company's demise, e.g., "they Webvanned."