Who vs. Where

I recently wrote a blog – The
Power of Location
– about Quova (one of the companies I work with) and the idea
of “place” on the Internet.  In response,
Dimitar Vesselinov (who has a great blog) dropped a couple of comments to the post. My sense is that not everyone pays attention
to the comments section of blogs, so I thought I’d post the links he suggests
here. I also want to be sure I’m clear
on the differences between digital identity (the subject of Dimitar’s comments)
and geolocation (the subject of my post) as well as how the two ideas overlap.

First the comments. Below are some sites that Dimitar sent over
for those interested in learning more about digital identity:

Schneier on Security
http://www.schneier.com/blog

The Identity Corner
http://www.idcorner.org

Identity Woman
http://www.identitywoman.net

Kim Cameron’s Identity Weblog
http://www.identityblog.com

Presentations & Audio :: Digital ID World 2004
Conference
http://conference.digitalidworld.com/2004/attendees/downloads.php

I’ve seen a couple of these
sites in my travels on the Internet and checked the rest out after he sent
along the comment – there’s good information here that’s worth checking
out. The notion of digital identity,
which seemed to lurk in the shadows for the past few years, is really starting
to take off – especially now that the ever-feared Microsoft has given up on Passport
(I don’t think I know anyone who actually used this service for anything close
to what Microsoft intended; signing up for messenger or MSN through passport
doesn’t count).

There’s clearly overlap with
the world of geolocation – particularly in the realm of security and
authentication (just as your digital id can be used to confirm that you are who
you say you are, so can geolocation data be used to support your claim of who
you are). There are important
differences, however and the markets really aren’t heading in the same
direction.

Who you are is different from
where you are. While its important at
times to know who is involved in a transaction, its often just important (or
more important) to know where they are (for example in validating taxes in an
on-line transaction – in the off-line analogy, I don’t get charged Boulder
taxes when I buy something in San Francisco just because I’m from Boulder –
where I am is more important in that case than who I am).

Also, digital id is great for
people who want other people to know who they are, but only works when they are
part of the equation. Put it another
way, digital id is for the most part an active technology – you (or your
administrator) needs to actively participate in creating your digital identity. Very useful if for when you are trying to
validate on a network or manage access to an array of applications. Its not useful at all if the user wants to
remain anonymous or for whatever reason doesn’t want to participate in actively
identifying who they are. Geolocation is
passive – it doesn’t involve cookies or user defined parameters, just a look-up
on an IP address. And while you can run
your address through an anonomyzer service to mask your address, you ultimately
have an IP address assigned to you (which may mean that a service like Quova
can only tell that you are trying to hide where you are vs. telling where you
are). This makes the potential universe
of traceable events much higher – since every transaction on the Internet
involves an IP address (even if its attempted to be masked or anonomyzed in
some way) but clearly there will be only a small subset of events that involve
digital id (and they will be easier to mask).  

I imagine that Damitar gets
all this, however I wanted to add some context with which to look at the two
markets.

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