Comments on: Your company should have a blog

By: sethlevine

sethlevine — Sat, 24 May 2008 20:01:45 +0000

greame – i think almost all companies could benefit from blogging in one way or another – not just startups (although its particularly helpful in their case). take microsoft, sun and others that have been extremely successful with various product group blogs (as well as employee blogs). harder to find examples of non-tech larger companies blogging, although i think we'll start to see more of that as social media becomes more widely adopted. that said, think of all the companies you know that have a corporate newsletter of some kind – these will all become blogs (or whatever blogging morphs into) at some point, imho.

By: sethlevine

sethlevine — Sat, 24 May 2008 19:57:41 +0000

you're absolutely right, cory – many people should have a blog (although perhaps not everyone is suited for it). ben casnocha wrote a great piece a while ago about personal branding, which i completely agree with. you are your brand – whether you work for a startup, are a venture capitalist, or a middle manager at IBM. what better way to communicate to the world who you are and what you're about than by taking advantage of the soapbox that is the internet and shouting for the hills!

By: Graeme Thickins

Graeme Thickins — Sat, 24 May 2008 06:02:53 +0000

Seth, I think there are different reasons for *established* small businesses to blog vs. startups, and I suspect your panel was focused on the former. For established firms, reasons for blogging vary hugely depending on what business or market you're in, your position in it, competitive landscape, etc, your marketing strategy, who your audience is and their online usage, and, especially, the passion and dedication of the people who will blog in your firm, and their commitment to it ongoing.

cheers,
Graeme
www.tech-surf-blog.com

By: Cory Levy

Cory Levy — Thu, 22 May 2008 15:12:31 +0000

I think the title should be, "YOU should have a blog", rather than your company should have one. Blogging for yourself, in my perspective, is more important than for your company.

In 2 years, will my start-up (that really hasn't even started yet...brainstorming stage) still exist? Well, I hope so..but if I choose to start another company in a year or so Clagster's (name of my company) blog will no longer exist. However, if I choose to create a blog for myself, in twenty years, my name will still be 'Cory Levy'.

Blogging is a simple way to easily express yourself on the internet. By having a blog you share your thoughts to the entire world with a simple link. I think that is a much more time efficient thing to do rather than trying to call or email the world.