Comments on: Medialets http://www.sethlevine.com/wp/2009/05/medialets Just another WordPress weblog Thu, 09 Feb 2012 17:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ericlitman http://www.sethlevine.com/wp/2009/05/medialets/comment-page-1#comment-19309 ericlitman Mon, 22 Jun 2009 00:12:05 +0000 http://new.sethlevine.com/wp/2009/05/medialets#comment-19309 Jim - that's not really a presentation on mobile advertising; rather, Pinch questions the viability of the mobile ad market based on averages and long tail data. Like most media markets, there's a power curve distribution - otherwise known as the 80/20 rule - where the bulk of economic opportunity concentrates at the top of the curve. In the case of the mobile app space, there is a clear segment of developers/publishers with the ability to attract both audience (prerequisite) and advertisers (outcome) at scale. Shoot me an email or follow-up with thoughts here. I'm happy to go into more detail. Jim – that's not really a presentation on mobile advertising; rather, Pinch questions the viability of the mobile ad market based on averages and long tail data. Like most media markets, there's a power curve distribution – otherwise known as the 80/20 rule – where the bulk of economic opportunity concentrates at the top of the curve. In the case of the mobile app space, there is a clear segment of developers/publishers with the ability to attract both audience (prerequisite) and advertisers (outcome) at scale.

Shoot me an email or follow-up with thoughts here. I'm happy to go into more detail.

]]> By: whit http://www.sethlevine.com/wp/2009/05/medialets/comment-page-1#comment-19308 whit Sun, 21 Jun 2009 05:19:11 +0000 http://new.sethlevine.com/wp/2009/05/medialets#comment-19308 So why would I advertise with Medialets instead of AdMob or Mojiva? What's their market differentiation? So why would I advertise with Medialets instead of AdMob or Mojiva? What's their market differentiation?

]]> By: JIM ROSSMAN http://www.sethlevine.com/wp/2009/05/medialets/comment-page-1#comment-19307 JIM ROSSMAN Sat, 13 Jun 2009 16:51:55 +0000 http://new.sethlevine.com/wp/2009/05/medialets#comment-19307 Here's a great presentation on mobile advertising: <a href="http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=powerpoint" target="_blank" rel="nofollow">http://www.slideshare.net/pinchmedia/iphone-appst...</a> Here's a great presentation on mobile advertising:

http://www.slideshare.net/pinchmedia/iphone-appst…

]]> By: GraemeThickins http://www.sethlevine.com/wp/2009/05/medialets/comment-page-1#comment-19306 GraemeThickins Wed, 13 May 2009 12:39:53 +0000 http://new.sethlevine.com/wp/2009/05/medialets#comment-19306 Seth, congrats. Want to talk with you today about this. cheers, g Seth, congrats. Want to talk with you today about this.

cheers,
g

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