Comments on: Power to the people http://www.sethlevine.com/wp/2009/07/power-to-the-people Just another WordPress weblog Thu, 09 Feb 2012 17:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: sethlevine http://www.sethlevine.com/wp/2009/07/power-to-the-people/comment-page-1#comment-19270 sethlevine Mon, 28 Sep 2009 19:30:06 +0000 http://new.sethlevine.com/wp/2009/07/power-to-the-people#comment-19270 to me there’s a split between companies that leverage the crowd in a “law of large numbers” fashion (get a bunch of people working separately on a project) vs. those that are trying to leverage the “wisdom of the crowd” by facilitating collaboration and effectively a group answer to questions. one isn’t better than the other – just a different way of using group think…<br /> to me there’s a split between companies that leverage the crowd in a “law of large numbers” fashion (get a bunch of people working separately on a project) vs. those that are trying to leverage the “wisdom of the crowd” by facilitating collaboration and effectively a group answer to questions. one isn’t better than the other – just a different way of using group think…

]]> By: James http://www.sethlevine.com/wp/2009/07/power-to-the-people/comment-page-1#comment-19269 James Fri, 25 Sep 2009 02:11:35 +0000 http://new.sethlevine.com/wp/2009/07/power-to-the-people#comment-19269 Thanks, folks. Yes, Seth, I've seen Zoopa and they're doing some good work. It really feels like the notion of crowdsourcing is splitting. On one side are contest-driven engines. On the other side are collaboration platforms that enable participation. We're definitely way more aligned with the collaboration platform side of that split. From our experience, it creates way more durable value for both buyers and sellers. The contest-driven engines tend to work for high-passion industries / products but there's always the only-one-winner problem. And most of the participants don't win, which means it's not very rewarding for them. Thanks, folks. Yes, Seth, I've seen Zoopa and they're doing some good work.

It really feels like the notion of crowdsourcing is splitting. On one side are contest-driven engines. On the other side are collaboration platforms that enable participation.

We're definitely way more aligned with the collaboration platform side of that split. From our experience, it creates way more durable value for both buyers and sellers.

The contest-driven engines tend to work for high-passion industries / products but there's always the only-one-winner problem. And most of the participants don't win, which means it's not very rewarding for them.

]]> By: sethlevine http://www.sethlevine.com/wp/2009/07/power-to-the-people/comment-page-1#comment-19268 sethlevine Fri, 11 Sep 2009 23:37:05 +0000 http://new.sethlevine.com/wp/2009/07/power-to-the-people#comment-19268 interesting site, james. reminds me of zoopa. do you know those guys (seattle based)?<br /> interesting site, james. reminds me of zoopa. do you know those guys (seattle based)?

]]> By: pendolino http://www.sethlevine.com/wp/2009/07/power-to-the-people/comment-page-1#comment-19267 pendolino Wed, 09 Sep 2009 17:25:28 +0000 http://new.sethlevine.com/wp/2009/07/power-to-the-people#comment-19267 an interesting concept James. will take a look. an interesting concept James. will take a look.

]]> By: James http://www.sethlevine.com/wp/2009/07/power-to-the-people/comment-page-1#comment-19265 James Tue, 08 Sep 2009 20:08:36 +0000 http://new.sethlevine.com/wp/2009/07/power-to-the-people#comment-19265 We're building a open marketplace for ad creative that connects ad buyers with ad creators -- <a href="http://adhack.com" target="_blank" rel="nofollow">http://adhack.com</a> It isn't pure 'crowdsourcing' but it's opening the creative process to scale and participation from skilled individuals previously excluded. We've built a network of 400+ ad creators with portfolios ready to tackle any ad creative problem -- TV, web, print, radio, display. The wisdom of the crowds is in the feedback on ads prior to purchase or major investment by ad buyers. They can see what works based on feedback or because it's the audience they want to reach who is creating the ads. We're building a open marketplace for ad creative that connects ad buyers with ad creators — http://adhack.com

It isn't pure 'crowdsourcing' but it's opening the creative process to scale and participation from skilled individuals previously excluded.

We've built a network of 400+ ad creators with portfolios ready to tackle any ad creative problem — TV, web, print, radio, display.

The wisdom of the crowds is in the feedback on ads prior to purchase or major investment by ad buyers. They can see what works based on feedback or because it's the audience they want to reach who is creating the ads.

]]> By: sethlevine http://www.sethlevine.com/wp/2009/07/power-to-the-people/comment-page-1#comment-19266 sethlevine Mon, 27 Jul 2009 13:01:06 +0000 http://new.sethlevine.com/wp/2009/07/power-to-the-people#comment-19266 i’m on aardvark as well. interesting example of a “force of the masses” business, although it doesn’t completely take advantage of the full wisdom of the crowds idea.<br /> i’m on aardvark as well. interesting example of a “force of the masses” business, although it doesn’t completely take advantage of the full wisdom of the crowds idea.

]]> By: pendolino http://www.sethlevine.com/wp/2009/07/power-to-the-people/comment-page-1#comment-19264 pendolino Sun, 26 Jul 2009 07:29:34 +0000 http://new.sethlevine.com/wp/2009/07/power-to-the-people#comment-19264 interesting. im using aardvark and it seems to fit along with that model nicely although its more oriented towards routing one persons input to another but it does search for the best answer. interesting. im using aardvark and it seems to fit along with that model nicely although its more oriented towards routing one persons input to another but it does search for the best answer.

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