Comments on: Please sir….may I have more targeted advertising http://www.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising Just another WordPress weblog Thu, 09 Feb 2012 17:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt Gilbert http://www.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising/comment-page-1#comment-19229 Matt Gilbert Wed, 09 Sep 2009 11:38:41 +0000 http://new.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising#comment-19229 Totally agree. Totally agree.

]]> By: John http://www.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising/comment-page-1#comment-19234 John Sun, 06 Sep 2009 23:13:41 +0000 http://new.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising#comment-19234 Sorry. I assumed that when you're sitting in the back seat of a cab and watching the video display in front of you, you'd be interested in seeing relevant ads vs irrelevant ads. My mistake. Sorry. I assumed that when you're sitting in the back seat of a cab and watching the video display in front of you, you'd be interested in seeing relevant ads vs irrelevant ads. My mistake.

]]> By: Deloris Tradeborn http://www.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising/comment-page-1#comment-19228 Deloris Tradeborn Sat, 05 Sep 2009 20:18:30 +0000 http://new.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising#comment-19228 think dov charney. What would he do if he were at comcast, or CEO of plaxo and not that napster prankster. <a href="http://www.shoutle.com/dreamshout.html" target="_blank" rel="nofollow">http://www.shoutle.com/dreamshout.html</a> think dov charney. What would he do if he were at comcast, or CEO of plaxo and not that napster prankster.

http://www.shoutle.com/dreamshout.html

]]> By: sethlevine http://www.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising/comment-page-1#comment-19232 sethlevine Sat, 05 Sep 2009 03:12:05 +0000 http://new.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising#comment-19232 well put luke. love the peppermill example (and of course the dig on U of Phoenix at the end!).<br /> well put luke. love the peppermill example (and of course the dig on U of Phoenix at the end!).

]]> By: sethlevine http://www.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising/comment-page-1#comment-19233 sethlevine Fri, 04 Sep 2009 22:58:05 +0000 http://new.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising#comment-19233 actually, no. i’m not a fan of the technology described in US 6,484,148. <br /> actually, no. i’m not a fan of the technology described in US 6,484,148.

]]> By: John http://www.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising/comment-page-1#comment-19231 John Fri, 04 Sep 2009 21:23:30 +0000 http://new.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising#comment-19231 Phew! So you don't mind the technology described in US 6,484,148 (electronic billboards with targeted advertising), which includes claims directed to electronic devices for delivering advertising that is targeted to individuals based on identifying signals (e.g., identifying information, search requests, etc.) emitted from cell phones and similar devices. The patent claims cover outdoor electronic billboards and other advertising displays (e.g.., elevator displays, airport terminal billboards, and sidewalk displays). Phew! So you don't mind the technology described in US 6,484,148 (electronic billboards with targeted advertising), which includes claims directed to electronic devices for delivering advertising that is targeted to individuals based on identifying signals (e.g., identifying information, search requests, etc.) emitted from cell phones and similar devices. The patent claims cover outdoor electronic billboards and other advertising displays (e.g.., elevator displays, airport terminal billboards, and sidewalk displays).

]]> By: lukeobrien http://www.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising/comment-page-1#comment-19230 lukeobrien Fri, 04 Sep 2009 19:13:29 +0000 http://new.sethlevine.com/wp/2009/09/please-sir-may-i-have-more-targeted-advertising#comment-19230 Completely agree. I actually appreciate when Amazon or iTunes offers to sell me things that I might want to buy...because it's stuff that I might actually want to buy. That feels helpful. It's like the guy who shows up with the giant peppermill just as I'm about to dig into my Caesar salad: I might or might not want what he's offering, but it's a contextually reasonable, low-impact intrusion on my privacy based on what people in my situation are likely to want. It feels welcome because it makes sense. Now, if he shows up with the giant peppermill at the ice-cream shop and offers to dust my rum raisin, then contextually it just feel intrusive and weird and makes me not want to visit that ice cream shop anymore. And if he follows me out of the store and chases me down the street with his peppermill...at that point he's basically The University of Phoenix. Completely agree. I actually appreciate when Amazon or iTunes offers to sell me things that I might want to buy…because it's stuff that I might actually want to buy. That feels helpful. It's like the guy who shows up with the giant peppermill just as I'm about to dig into my Caesar salad: I might or might not want what he's offering, but it's a contextually reasonable, low-impact intrusion on my privacy based on what people in my situation are likely to want. It feels welcome because it makes sense. Now, if he shows up with the giant peppermill at the ice-cream shop and offers to dust my rum raisin, then contextually it just feel intrusive and weird and makes me not want to visit that ice cream shop anymore. And if he follows me out of the store and chases me down the street with his peppermill…at that point he's basically The University of Phoenix.

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