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What your “About Us” page says about your company

about_usMaybe it’s because I always love the back story of how an idea came together or because I’m particularly partial to team stories, but I love checking out the “About Us” or “Team” pages on websites. And while many (too many) are really bland, some companies really take the opportunity to show off their story, talk about their mission or present their team in an interesting way. I’ve been polling people for a while for pages that people particularly like. Here are a few that I think are really great. Please add to the list in the comments section. I’m also always curious about the right balance between mission driven About pages that talk about the higher calling of the company and team driven About pages that highlight the people that work for a business. I don’t know that I necessarily prefer one to the other, but it’s always interesting to see which a company chooses to highlight.

Screen Shot 2013-07-23 at 11.27.52 AM

 

Kickstarter‘s team page is fantastic. Funny. Quirky (no pun intended there!). Definitely original. I love this team presentation as it really brings forward the personality of the company.

 

Screen Shot 2013-07-23 at 11.33.40 AM

 

 

MondoRobot has the same idea, but with separate images. Be sure to mouse over the pictures. Same thing for sumall.

 

 

 

Screen Shot 2013-07-23 at 11.41.23 AM

I like both the Team and About pages of Maptia, both of which I think do a nice job of relaying the story of the company.

 

Screen Shot 2013-07-23 at 11.37.05 AM

 

Synapse has a great about us page packed with a bunch of history and cool graphics. A little surprising, frankly, for a 10yr old company.

 

 

 

Screen Shot 2013-07-23 at 11.37.59 AM

 

The minutes and hours stats to the right of each bio turn the team page for Harvest from a pretty standard team page into something that was fun to read (and kept me scrolling down to see more).

 

 

 

I don’t bring this up for kicks. I actually think how a company presents itself online is important. It conveys a certain personality (or lack there of) to potential customer, partners and employees (and investors) and if done right really offers an opportunity for a business to present itself in a way that’s quite different from its peers.

 

July 23rd, 2013     Categories: Design, General Company    
  • http://ohheyworld.com/ Drew Meyers

    I love those mondo robot mouseovers

  • Jason Hall

    I like the feature on Skimlinks about page http://skimlinks.com/team where you can scroll over the “keywords” and see which team members share those traits.

    • http://www.sethlevine.com sethlevine

      that’s a great one jason – thanks for pointing it out!

  • Jonny Miller

    Thanks for the mention Seth and really enjoyed seeing the KickStarter team page!

    • http://www.sethlevine.com sethlevine

      awesome!