Archive for the ‘Design’ Category

What your “About Us” page says about your company

about_usMaybe it’s because I always love the back story of how an idea came together or because I’m particularly partial to team stories, but I love checking out the “About Us” or “Team” pages on websites. And while many (too many) are really bland, some companies really take the opportunity to show off their story, talk about their mission or present their team in an interesting way. I’ve been polling people for a while for pages that people particularly like. Here are a few that I think are really great. Please add to the list in the comments section. I’m also always curious about the right balance between mission driven About pages that talk about the higher calling of the company and team driven About pages that highlight the people that work for a business. I don’t know that I necessarily prefer one to the other, but it’s always interesting to see which a company chooses to highlight.

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Kickstarter‘s team page is fantastic. Funny. Quirky (no pun intended there!). Definitely original. I love this team presentation as it really brings forward the personality of the company.

 

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MondoRobot has the same idea, but with separate images. Be sure to mouse over the pictures. Same thing for sumall.

 

 

 

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I like both the Team and About pages of Maptia, both of which I think do a nice job of relaying the story of the company.

 

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Synapse has a great about us page packed with a bunch of history and cool graphics. A little surprising, frankly, for a 10yr old company.

 

 

 

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The minutes and hours stats to the right of each bio turn the team page for Harvest from a pretty standard team page into something that was fun to read (and kept me scrolling down to see more).

 

 

 

I don’t bring this up for kicks. I actually think how a company presents itself online is important. It conveys a certain personality (or lack there of) to potential customer, partners and employees (and investors) and if done right really offers an opportunity for a business to present itself in a way that’s quite different from its peers.

 

July 23rd, 2013     Categories: Design, General Company    

Rounded Corners

I was sitting in a conference room yesterday where there were several different makes of laptops out on the table. Seeing a bunch of computers this way really hit home how beautiful Apple’s laptops really are. And its not just the clean silver case – several of the PCs had a similarly styled exterior. For me, its the rounded corners. Simple. Elegant. Clearly Apple cares about every aspect of their laptop design.

There are a few great vignettes in Walter Isaacson’s book on Steve Jobs that talk about Jobs obsession with rounded rectangles. From the original Macintosh application windows to Apple laptops to the iPod, iPhone and iPad designs. And while its harder to produce products with these rounded corners, the cost of not doing so is much greater.

I think we’re all starting to realize what Jobs realized a long time ago. Design matters.It matters a lot, in fact. Great design is not just a part of Apple’s success, I think it has a lot to do with the success of companies like Pinterest or Instagram as well. Its no longer acceptable (unless you’re Google, apparently) to have crappy looking product. More and more of the companies we work with are waking up to this and spending more time and focus making the look and feel of their applications as great as their functionality. Because in the application world, many people (and businesses) do judge a book by its cover.

March 23rd, 2012     Categories: Design     Tags: , , , , ,