Lijit quietly released a very cool new widget for users of their service (that’s you, right?). The new Lijit Welcome Wijit greets site visitors who come to your site via a search term and gives them a relevant roadmap of your site as it relates to the search query that brought them there. It’s great for your site visitors who now have additional context for their interest in your content. It’s also great for publishers who can now create a more sticky experience for their users and expand the cross pollination of their content. From Greg Keller’s post on the Lijit blog, the Welcom Wijit is about:

• Welcoming new readers to your site when they’ve linked in from somewhere else…e.g. a search engine, blogroll that includes your site, etc. They land on your property and they get a true ‘greeting’ to say thanks for stopping by!
• Better content discovery: Readers landing on your site for the first time will have an initial experience right off the bat of mining your content. What is old to you is all new to your new readers! Welcome Wijit will help them find it easily.
• Tools tools tools for your readers: The Welcome Wijit by design is about improved loyalty and return visits. The Wijit offers features to quickly add your feed to RSS readers, My Yahoo and iGoogle home pages to ensure they have you earmarked for return visits.
• Pre-selected search results: When a reader is searching the web for something and they stumble upon your site, Welcome Wijit knows that search term and will provide a pre-selected list of the top 3 relevant items fitting that search on your blog, within your content and throughout your network…given them a true ‘feel’ of the Lijit search experience.
• Advertising opportunities: We’re committed to doing what we can to make you more money! Similar to your Search Engine Results Page advertising, Welcome Wijit provides Google Ads to ensure more relevant ads are seen and clicked through by your readers.

Below is an example from VC Adventure, which shows what you might see if you come to my blog after searching about how to get a job in venture capital:

You can see the Welcome Wijit under the main nav bar – set up with a welcome message, easy way to subscribe and a search box set to expand the search term the user arrived on to the entire blog. Readers can easily see my Lijit Network, view my RSS feed and search my site. The reader also has the option to expand the wijit view for even more information (the search is then populated with results from my blog and tabs to expand that to additional content I’ve generated elsewhere and my expanded network).

Installation is a breeze (it took me about 2 minutes) and can be done from your Lijit account (if you’re already using Lijit search there’s no new code to insert into your blog. Check out the Welcome Wijit page at Lijit for more info.

One of our portfolio companies (a heretofore stealthy one at that) is looking for Pay Per Click stars (Google AdWords Qualified or SEMPO Institute training preferred) to join their crowdsourced PPC marketplace. If you’re a PPC marketing expert click here to find out more and sign up.

Lots more on Trada (which we haven’t yet been talking about broadly) in the coming months as they really start to open up.

Trada (one of our Boulder based portfolio companies) is looking to hire. They’re looking for a tech-skilled individual who thinks they can do just about everything, because they might be asked to.  Primary role is testing their online advertising app but there’s a huge opportunity to contribute much more.  There’s dev work; cloud systems admin; operations tasks; end-user support; and even customer facing account management tasks that can be added to the mix for the properly skilled (and properly motivated) individual.  While still in stealth these guys are already rocking. Interested? contact Michael Lawless at mlawless@trada.com

Today over on the Foundry Group blog, we announced an investment in Medialets – a mobile analytics and advertising company that helps mobile application developers track usage and other statistics about their applications and provides technology that enables them to monetize those applications via advertising.

I’m sure you’ve heard me talk about Foundry’s "thematic" investing approach in the past (here’s the key post to read if you haven’t and you’re interested).  It surprises people however, when they hear us talk about some of the investments we’ve made in online advertising not as "advertising" but as part of our glue theme. Specifically we view advertising through the lens of connective technologies – those that help advertisers connect with users and remove friction from the overall system (both AdMeld and Lijit are examples of companies in the Foundry portfolio that fit into this line of thinking).

Medialets is a perfect example of this idea in action – the company sits right at the intersection of new advertising technologies and our glue theme. Medialets has built out this rich media advertising and analytics platform for iPhone and Android with support for BlackBerry, Windows Mobile, Symbian and Palm Pre coming later this year. The company develops technologies that enable publishers to measure their audience and monetize their applications through advertising and that allow brands to leverage the unique capabilities of mobile platforms in advertisements in a way that is measureable whether the device is on- or off-line.

Founded in June of 2008 by a team led by multi-time entrepreneur Eric Litman, and launched concurrently with the iPhone AppStore in July 2008, Medialets quickly became a market leader in mobile analytics and advertising. By working directly with large brand advertisers and their agencies, Medialets has pushed the bounds on mobile advertising and has used its success with advertisers and agencies to more quickly grow the use of its analytics platform. To date, the company has seen over 70M downloads of its analytics code across 14M unique devices. In March of this year the company created the world’s first shakable advertisement, and in April it announced that it had processed its billionth event through Medialytics, the company’s analytics product.

I’ve been working with the company since shortly after their launch last summer and have had the opportunity to really dig into the business with Eric, Rana, David Theo and Bill (the core founding team at Medialets). I’ve loved working with these guys and feel extremely fortunate that they’ve chosen to work with Foundry.  We couldn’t be more excited to go public today with our investment in the company.