I’ve written a couple of posts in the past 2 months on the power of location (read them here and here). Quova – the leading player in the geo-location space – has had a couple of articles published about them in the past week that I wanted to pass along. I particularly like the article about how MLB is using the technology (not because it describes the origin of the Quova name – which I’m embarrassed to say that I never knew – but because it speaks to ways that companies are using geo-location information to create new and significant sources of revenue).
Bank Director – Keeping Online Banking Safe: Why Banks Need Geolocation and Other New Techniques Right Now
The company has also announced a bunch of partnerships this year – including four in the past three weeks (you can find links to them in the Quova press room here). The partnerships range from Corillian (to prevent banking fraud) to 41st Parameter (for more general internet fraud) to NextLinx (for global trading compliance/patriot act compliance,etc.). They highlight the point I was making in my prior posts on geo-location about why companies should care about where their web-site visitors are coming from. I think it’s clear that we’re going to see more and more companies and industries adopting the technology.