How Trada Works – Niel Robertson’s Knitting Video

[Updated with the new video link/embed]

You may not have realized this, but Niel Robertson is not only building a unique SEM marketplace, but he’s also a passionate knitter. The video below shows off both of these passions and is well worth watching.

On a more serious note, I’m a big fan of companies producing these sorts of fun but informative videos. People respond so much better to highly visual, straightforward media such as this.

  • Nifty. Where do I sign up?

  • Bonnie, email me your info to sales@trada.com and I can fill in the details. Thanks for asking!

  • Enjoyed the trada video. We have indeed used such strategies. You can check us out at http://www.youtube.com/user/PAKRAGames#p/u/2/BH61
    and of course our website pakragames.com

  • Greg Cohn

    Very interesting model. How do you prevent creating an incentive to generate low-quality or poorly converting clicks?

    • hey greg. many of the trada campaigns are actually ppa, so optimizers only get paid out on conversions. we also kick out specific keywords if they don’t make certain bounce rate thresholds and other factors that indicate they are “bad” clicks and monitor for fraud. it’s really not been a problem in the marketplace.

  • Greg Cohn

    Very interesting model. How do you prevent creating an incentive to generate low-quality or poorly converting clicks?