Earlier this week, Medialets made a significant announcement: the launch of their universal mobile ad SDK. This is an initiative that the company has been working on for months and is truly groundbreaking in the industry. The Medialets universal ad SDK allows app developers to have complete flexibility in how they manage the ad inventory available through their applications. Publishers can serve Medialets rich media ads, ads from other mobile ad networks as well as ads from their own first party ad server – all from one SDK. The Medialets SDK is already up and running with major publishers (Washington Post, NPR, Variety, Fandango, etc.).
This represents not just an achievement for Medialets, but a step forward in the evolution of mobile advertising (which is much too fragmented). We’re excited that Medialets is in the middle of the mobile ad revolution.