How long should your “trial” period run?
I’ve had this running debate with a handful of friends – I’d love to throw it out there for comment. The questions at hand are 1) whether companies should offer a “free trial” period for their software/web service; 2) if they do, how long should it last; and 3) what information should you ask for before starting a trial (specifically should you ask for credit card information up front).
Here are a few thoughts. I’d love to hear your opinion.
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October 30, 2009· 3 min read