Archives / December, 2010

Simplifying Performance Marketing – Foundry Invests in Integrate

Performance marketing has been both a very lucrative side of internet advertising but also a bit of the wild west, where rules are made to be stretched or broken (with alarming regularity). And while the simplicity of pay for performance has been attractive to many advertisers, diligence has been required to monitor the quality of the traffic and leads generated by performance marketers. In particular, control of creative assets and their appropriate use has been a concern for many advertisers. In addition, existing performance marketing platforms have been limited solely to online assets. Enter Integrate – a platform that simplifies the execution of performance marketing campaigns and allows advertisers unprecedented control over their campaigns. Integrate places transparency into the marketplace…