Too Lijit

This morning Federated Media announced that it has acquired Lijit Networks in a private stock deal. I’m incredibly proud of what the Lijit team has accomplished in the almost 4 years we’ve been investors in the business – charting a course that wasn’t exactly always a straight line, but one that has always placed publishers first. As a result of this never wavering focus on web publishers, Lijit has built a large and ultimately very valuable company. I’ve always thought that Federated was the natural acquirer for Lijit (and we’ve been partners with Federated for some time now). Federated shares Lijit’s focus on publishers (“the best of the independent web”), but unlike Lijit, who helps publishers generate revenue through better…