Tag

Foundry Companies

StockTwits Ticker Link and Private Company Symbols

StockTwits announced two great new features in the last week that are worth checking out. The first is a partnership with SecondMarket to expand the StockTwits platform to include private company streams. So just as you’d tag a post with $AAPL you can now tag private companies (think $ZYNGA,$4SQ, etc). Just as it is for public equitites, tagging your posts (tweets, blogs, etc.) with private company symbols is a much more efficient way to identify the company you’re talking about and become a part of the broader conversation about a company. StockTwits has put together an impressive database of private company symbols and is adding to this list daily. The second feature was launched with less fanfare – a WordPress…

Join the search revolution! Introducing: Trada

While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. Companies like that they can directly measure the impact of their spending – from the clicks they are generating all the way through the products they are selling as a result of those site visits and that they can quickly and easily scale up their spending on what’s working in their search campaigns. With different ad groups, ad copy and landing pages, search marketers can customize their campaigns to fit their business needs. If there’s a downside to search, however, it’s that effectively managing search campaigns is extremely difficult. Even if you confine your…

Our StockTwits Investment

This is a cross-post from our Foundry blog entry on our latest investment – in the microblogging company StockTwits. I’ve been working closely with Howard and Soren from the company as well as StockTwits investors Roger Ehrenberg and Tony Conrad as we’ve looked at the investment and worked on the financing. These guys are fantastic! For me it’s the chance to work with this team that’s the most exciting thing about today’s announcement. If you haven’t tried the service I’d encourage you to do so – there are links in the post below to grab the desktop client or directing you to the site. Give it a try and let me know what you think! Today StockTwits announced (release here)…

Welcoming the new Lijit Welcome Wijit

Lijit quietly released a very cool new widget for users of their service (that’s you, right?). The new Lijit Welcome Wijit greets site visitors who come to your site via a search term and gives them a relevant roadmap of your site as it relates to the search query that brought them there. It’s great for your site visitors who now have additional context for their interest in your content. It’s also great for publishers who can now create a more sticky experience for their users and expand the cross pollination of their content. From Greg Keller’s post on the Lijit blog, the Welcom Wijit is about: Welcoming new readers to your site when they’ve linked in from somewhere else…e.g….

Are you a PPC expert? Read on…

One of our portfolio companies (a heretofore stealthy one at that) is looking for Pay Per Click stars (Google AdWords Qualified or SEMPO Institute training preferred) to join their crowdsourced PPC marketplace. If you’re a PPC marketing expert click here to find out more and sign up. Lots more on Trada (which we haven’t yet been talking about broadly) in the coming months as they really start to open up.