Companies rarely grow in a straight line (or the fabled exponential one). Building a business isn’t about getting from point A to point D by passing through points B and C. There are fits and starts. Amazing discoveries and heart wrenching realizations. Huge highs and low lows. Trada – which has built a large crowdsourced marketplace for search optimization – has been through its version of this crazy growth curve over the past 5 years. We’ve learned a ton and along the way have delighted a large number of customers. But we’re having one of those non-linear moments at the business and came to the realization that we needed to shrink to grow. So we took the harsh medicine and…
Tag
Trada
Introducing Codespace – shared (free!) office space in Boulder for geeking out
One of the many things that makes Boulder a great city for start-ups is its incredibly collaborative environment (see posts on my love of Boulder here and here). From the willingness of mentors to help out TechStars companies, to collaborative efforts around recruiting great talent to our city, I’m constantly amazed at how many people are working to make Boulder an amazing place for businesses to thrive. Today there’s another new initiative launching to help young tech companies in our community – Trada is opening CodeSpace, a free co-working space dedicated to startup developers and software engineers. CodeSpace will be located in Trada’s downtown Boulder offices and will have over 2000 sq ft of space dedicated to the effort. While…
Join the search revolution! Introducing: Trada
While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. Companies like that they can directly measure the impact of their spending – from the clicks they are generating all the way through the products they are selling as a result of those site visits and that they can quickly and easily scale up their spending on what’s working in their search campaigns. With different ad groups, ad copy and landing pages, search marketers can customize their campaigns to fit their business needs. If there’s a downside to search, however, it’s that effectively managing search campaigns is extremely difficult. Even if you confine your…
Are you a PPC expert? Read on…
One of our portfolio companies (a heretofore stealthy one at that) is looking for Pay Per Click stars (Google AdWords Qualified or SEMPO Institute training preferred) to join their crowdsourced PPC marketplace. If you’re a PPC marketing expert click here to find out more and sign up. Lots more on Trada (which we haven’t yet been talking about broadly) in the coming months as they really start to open up.