Becoming a verb

You’re on the right track when your company becomes a verb.  Just add a “d” to your name and you’ve got an idea what I’m talking about.  Google is the best example of this – as in “Have you Googled that?”

A couple of the companies I work with are on their way (at least in the markets they play in). I take it as a good sign that they are becoming important enough with their customers as to actually enter their lexicon (as in “Have you Quova’d this IP address?”).

  • Dave Jilk

    That is, unless the verb applies to the company’s demise, e.g., “they Webvanned.”

  • anon_user

    quova’d ? not quite *that* catchy, lol.
    You also run the risk of turning into Xerox… not to mention TiVo. Great for viral marketing, but turns into a legal headache later on to protect the trademark.