Podcasting on the rise

I wrote a post last month on my way back from some meetings at Feedburner about some trends in the RSS world.  In it I noted that Podcasting was on the rise and promised to link to more details once Feedburner posted them.  They did that today  – you can check out their report here.  Clearly podcasting is taking off.  To quote from the report: It took us [FB] nine weeks to manage our first thousand podcasts, and we added our most recent thousand podcasts in under a month. As you can see, the rate of growth changes in bursts. We added about 800 podcasts per month initially, then 1000 a month, and now we’re adding about 1400 a month Podcasting is an interesting phenomenon.  I’m not sure I completely get it in its current incarnation (I listen to a few podcasts, but its frankly hard to find the time to fit them in).  Stepping back. however, I think the technology makes a lot of sense – just an easier way of storing, shipping around and retrieving audio and video files.  I can think of plenty of scenarios where this would fit into a corporate infrastructure (i.e., training, compliance, etc.).  I’m sure that’s all coming . . .

  • I’m with you on this one – I understand how the technology is cool but I don’t “get” why it’s so huge. I don’t listen to the radio at home, only in the car, so I don’t know when people find time to listen to podcasts. I don’t have the ability to listen carefully to something and do something else, like email. It’s really hard to find compelling, original ideas nowadays. Equally hard in books/text, but at least you can skim or skip or be in control of what you’re doing.

  • Agreed, don’t get it. Tried listening to a couple of podcasts; it’s just not that interesting listening to some blogger talking about some technical issue.
    The idea of taking BBC or NPR programming with me on the mp3 player seems reasonable, but listening to regular people talk is not.

  • Even though I am a podcaster, I really don’t quite “get” it either. I’ve been “broadcasting” an internet Blues show since 1999 to a small group of hardcore listeners, but now with the subscription and directory features podcasting offers, my listenership is way up. I finally forwarded my old RSS feed to feedburner (and should have more accurate stats next week), but in one day they quadrupled.
    I understand how the time factor limits your podcast listening to just a few favorites; luckily I get to listen to most of them where I work. Listening in the car can be achieved by buying a cassette adaptor and just listen to you MP3 device of choice through that.
    My biggest fear is the inevitable commercializations of podcasts, turning them to the “Dark World” some are already calling it due to copyright infringement.
    I invite you to hear my weekly blues podcast at: http://feeds.feedburner.com/BandanaBlues
    21st Century Blues with a nod to the Masters
    Senior Contributing Editor for Blueswax

  • Yeah, I also have to admit that “I don’t get it.”
    Is it a generational thing maybe?
    If you’ve already got an iPod and you’ve got hours of iPod “time” to burn, why not fill it with podcasts?
    I’d much rather spend 15 second skimming the headers of an article than impatiently listening for 15 minutes of droning.
    Is it a reading problem? Maybe kids (and some adults too) never learned to scan and skim, so maybe the podcast simply works better for them.
    If somebody could just tell me *why* (and how) podcasts work (not the mechanics, but the cognitive interaction with the brain compared to reading and scanning), then maybe I could then figure out where they might fit into my life.
    From a business perspective, I would note that merely because podcasting is “taking off” is *not* a sufficient business rationale for further investment. *All* fads have a “taking off” stage. That doesn’t mean that podcasting is a fad, but it simply doesn’t make the case for a sustainable, long-term business investment.
    — Jack Krupansky

  • While I am never one to hop on the technology bandwagon (I don’t own a dvd or mp3 player and I still have a tape player in my car), the one area I could see podcasting taking off is the news media.
    If I could get the selected news stories mailed to me as an MP3 each morning, I would actually go out and buy and MP3 player. Would actually be able to do something with the time on the drive to work and save me the time of reading through 3 papers each day.