Digital Analog

A few years ago, my partner Brad Feld suggested that entrepreneurs “take a giant step back” and look for a non-technology based analog for describing their business/idea (the “analog analog“).

Today at a board meeting we spent some time working out our analog as a way of describing our young company. It occurred to us that the best analogs were all technology ones, which made me think:

Have we come far enough in technology that digital analogs are now acceptable (or even preferred in some cases)?!? Perhaps we’re enough generations along the technology curve (Web 3.0?) that it’s now ok to switch our analogs to digital ones . . .