May 11 2011

Getting to know you


You already know a lot about you. But I don’t. I sit at this end of the internets and type our posts on topics that I hope you’ll find interesting. And some portion of you tweet out links to posts that you like. And a smaller portion of you either comment on a post I’ve written or send me an email with your thoughts (all of these things – from just reading to any level of engagement – I appreciate!). But I don’t know a whole lot about you in aggregate. I use Google Analytics on the site which lets me see a little bit about where you come from to get to my site (and where you go after you’re done) but the information available is pretty basic.

That is until now.

Today Lijit announced the release of their enhanced audience analytics tool which gives publishers some pretty interesting insights into who is visiting their site. It’s free and you don’t have to sign up for either the Lijit search widget or the Lijit ad network to run Lijit analytics on your site (as an aside, I love that Lijit has structured its suite of services to be completely independent, but additive to each other – you get more out of using Lijit the more of their services you adopt, but if all you want is one, that’s ok too).

Lijit’s publisher network has grown significantly over the past year and now numbers 17,000. These publishers generate over 1.5 Billion monthly pageviews and the Lijit network sees over 100M unique users each month. At peak times the Lijit backend is adding over 1M reader and advertiser transactions per second. That’s a lot of data that helps Lijit better monitize traffic for their publishers and is now powering their enhanced analytics product.

Now back to you. So it turns out that your’e likely caucasian. And male. And don’t have kids. You’ve probably been to college and you’re reasonably affluent. Sound like you? Sounds to me like it’s time to diversify a bit (not just my readers, but entrepreneurs in general – where are the female, minority founders?!?).