Check the job boards
Finding information out about your competitors is something that all companies do on a regular basis. Trolling web sites, reading blogs, setting up news alerts for articles, talking to customers and prospects, trolling trade show booths and listening in on webinars are all pretty common occurrences in the business of knowing what you don’t know about your competitors.
One great way to get a pulse on what’s going on down the street is to keep your eye on your competitors job board. The pace of hiring and the positions with open recs all give incredible (and generally overlooked) insight into the state of their business.